If you don't stick to your values when they're being tested, they're not values: they're hobbies.
- Jon Stewart
This one is about the Scrum values. I've thought up a great mnemonic abbreviation for them: FOCCR!
Focus: you concentrate on what's important and what you have decided to concentrate on.
Openness: you are open about what's going on even if it might be hard or there are challenges.
Commitment: you personally commit to achieving whatever goals you have
Courage: you choose even hard problems and tackle them bravely
Respect: you respect each and everyone on the team
Many of the Scrum values have team focusing aspects. Self-respect is part of respect, sure, but the value still has more teeth only once there are more people involved in the team and among the stakeholders. Commitment is sort of vague too unless it's the members of the team who commit to achieving the same goal and taking it personally seriously.
The Scrum values are still very usable even when working alone or living a scrumlife. The question is how to apply them.
Applying values is tough to begin with. You usually have some values somewhere and you usually can find them by googling your own organization's webpage or maybe you use them to guide strategy work and mine them for branding material. Using them to actually run things is pretty hard though. It's a generally interesting question if at least larger for profit organizations in a capitalistic system can really have meaningful values, but that's a rabbit hole that I don't want head into here. At minimum we can have values inside the system on a team level.
I postulate that scrumdamentalism and many other types of dysfunctional Scrum implementations happen because the Scrum values are forgotten. The letter of the law is followed more than the spirit of the framework.
We come back to how hard it is to applying values. Why would Scrum values work better than company values?
One thing Scrum has going for it are the scrum masters. You could say that scrum master is the value officer that is perfectly positioned to make sure the values are not forgotten but are constantly considered when making decisions. Very few other situations have such a person available even if someone in HR might have "values" listed on their areas of responsibility.
Considering scrumflie, I'm my own scrum master so I have to take care of my own values. I do this by considering them weekly in my retrospectives.
I have to admit that this really is a weekly consideration instead of a daily one. To change that I'll add values into my daily scrums. Monday to Friday, I'll pick one of the values as the theme of the day. I can have a day where I really try to focus a ton and just single task pomodoros for the whole day. Another day I could try to be courageous (brave?) and for example reach out to new people (something that I'm usually very anxious about).
Doing Scrum is fun as you can mine the framework for so much ideas and improvements to try out. Especially as the framework includes a person who's only job is to do just that.
P.S. I really want to go to the "Scrum as it's meant to be used and how it's actually used in the real world" argument, but I'm abstaining for now. Observe how I'm practicing the Scrum value of focus ;)